Papa Palermo vs Morton · Bay Area shelf head-to-head
Papa Palermo and Morton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton carries more Brand PowerMorton is in more Bay Area grocersMorton fields the deeper lineup
Papa Palermo
Morton
9
brand power
40
2
products
19
1
categories
2
2
subcategories
3
1
grocers
12
$7.49
avg price
$4.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Papa Palermo▭ Morton
Distribution · 30% of score4·50
P
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Papa Palermo
no top category Morton doesn’t also play in.
only Morton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Papa Palermo · Morton