Paradigm Foodworks vs Sunday Night · Bay Area shelf head-to-head
Paradigm Foodworks and Sunday Night, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunday Night carries more Brand PowerSunday Night is in more Bay Area grocers
Paradigm Foodworks
Sunday Night
19
brand power
24
6
products
4
3
categories
1
4
subcategories
1
2
grocers
6
$9.31
avg price
$11.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paradigm Foodworks▭ Sunday Night
Distribution · 30% of score8·25
P
S
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paradigm Foodworks
only Sunday Night
no top category Paradigm Foodworks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Paradigm Foodworks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paradigm Foodworks · Sunday Night
