Parma! vs Ferrarini · Bay Area shelf head-to-head
Parma! and Ferrarini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ferrarini carries more Brand PowerFerrarini is in more Bay Area grocersParma! sits further up the premium end
Parma!
Ferrarini
11
brand power
17
2
products
3
1
categories
2
2
grocers
5
$17.25
avg price
$13.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Parma!▭ Ferrarini
Distribution · 30% of score8·21
P
F
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parma!
no top category Ferrarini doesn’t also play in.
only Ferrarini
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Parma! · Ferrarini