Parrot vs Alo · Bay Area shelf head-to-head
Parrot and Alo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alo carries more Brand PowerAlo is in more Bay Area grocersAlo fields the deeper lineup
Parrot
Alo
10
brand power
35
5
products
15
2
categories
2
3
subcategories
7
3
grocers
12
19.5¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Parrot▭ Alo
Distribution · 30% of score13·50
P
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parrot
only Alo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Parrot · Alo
