Partake vs Fancypants Baking Co. · Bay Area shelf head-to-head
Partake and Fancypants Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fancypants Baking Co. carries more Brand PowerFancypants Baking Co. is in more Bay Area grocersFancypants Baking Co. fields the deeper lineup
Partake
Fancypants Baking Co.
22
brand power
39
6
products
25
2
categories
1
2
subcategories
4
4
grocers
9
$1.46
price per oz
$1.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Partake▭ Fancypants Baking Co.
Distribution · 30% of score17·38
P
F
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Partake
only Fancypants Baking Co.
no top category Partake doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Partake · 1
only Fancypants Baking Co. · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Partake · Fancypants Baking Co.
