Pb2 vs Pbfit · Bay Area shelf head-to-head
Pb2 and Pbfit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pb2 is in more Bay Area grocers
Pb2
Pbfit
25
brand power
25
5
products
7
1
categories
3
2
subcategories
3
9
grocers
3
$9.29
avg price
$15.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pb2▭ Pbfit
Distribution · 30% of score38·13
P
P
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pb2
no top category Pbfit doesn’t also play in.
only Pbfit
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pb2 · 6
only Pbfit · 0
no exclusive doors — everywhere Pbfit is, Pb2 is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pb2 · Pbfit
