Pbfit vs Adams · Bay Area shelf head-to-head
Pbfit and Adams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pbfit carries more Brand PowerAdams is in more Bay Area grocersPbfit fields the deeper lineupPbfit sits further up the premium end
Pbfit
Adams
25
brand power
20
7
products
4
3
categories
1
3
grocers
8
$15.44
avg price
$6.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pbfit▭ Adams
Distribution · 30% of score13·33
P
A
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pbfit
only Adams
no top category Pbfit doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pbfit · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pbfit · Adams
