Pearl Milling Company vs Log Cabin · Bay Area shelf head-to-head
Pearl Milling Company and Log Cabin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pearl Milling Company carries more Brand PowerPearl Milling Company fields the deeper lineup
Pearl Milling Company
Log Cabin
31
brand power
19
10
products
4
2
categories
1
8
grocers
8
$6.16
avg price
$6.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pearl Milling Company▭ Log Cabin
Distribution · 30% of score33·33
P
L
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pearl Milling Company
only Log Cabin
no top category Pearl Milling Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pearl Milling Company · 2
only Log Cabin · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pearl Milling Company · Log Cabin
