Pecana vs Táche · Bay Area shelf head-to-head
Pecana and Táche, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pecana carries more Brand PowerTáche is in more Bay Area grocersTáche fields the deeper lineupTáche sits further up the premium end
Pecana
Táche
40
brand power
35
3
products
6
2
categories
1
2
grocers
12
27.8¢
price per fl oz
33.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pecana▭ Táche
Distribution · 30% of score8·50
P
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pecana
only Táche
no top category Pecana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pecana · 0
no exclusive doors — everywhere Pecana is, Táche is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pecana · Táche
