Pedialyte vs Trace Minerals · Bay Area shelf head-to-head
Pedialyte and Trace Minerals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pedialyte carries more Brand PowerPedialyte is in more Bay Area grocersPedialyte fields the deeper lineupTrace Minerals sits further up the premium end
Pedialyte
Trace Minerals
51
brand power
34
11
products
5
1
categories
3
8
grocers
3
30.8¢
price per fl oz
$5.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pedialyte▭ Trace Minerals
Distribution · 30% of score33·13
P
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pedialyte
no top category Trace Minerals doesn’t also play in.
only Trace Minerals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pedialyte · Trace Minerals
