Peeps vs Dandies · Bay Area shelf head-to-head
Peeps and Dandies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dandies carries more Brand PowerDandies is in more Bay Area grocers
Peeps
Dandies
9
brand power
22
3
products
2
1
categories
1
3
grocers
12
$2.05
avg price
$6.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peeps▭ Dandies
Distribution · 30% of score13·50
P
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peeps
no top category Dandies doesn’t also play in.
only Dandies
no top category Peeps doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peeps · Dandies