Perla vs Smucker's · Bay Area shelf head-to-head
Perla and Smucker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineup
Perla
Smucker's
0
brand power
65
2
products
50
1
categories
3
1
subcategories
7
1
grocers
15
$6.09
avg price
$6.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Perla▭ Smucker's
Distribution · 30% of score4·63
P
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Perla
no top category Smucker's doesn’t also play in.
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Perla · Smucker's