Pete & Gerry's vs Eggland's Best · Bay Area shelf head-to-head
Pete & Gerry's and Eggland's Best, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eggland's Best carries more Brand PowerPete & Gerry's is in more Bay Area grocersEggland's Best fields the deeper lineupPete & Gerry's sits further up the premium end
Pete & Gerry's
Eggland's Best
26
brand power
35
7
products
15
2
categories
3
5
grocers
3
$8.70
avg price
$6.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pete & Gerry's▭ Eggland's Best
Distribution · 30% of score21·13
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pete & Gerry's
only Eggland's Best
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pete & Gerry's · 2
only Eggland's Best · 0
no exclusive doors — everywhere Eggland's Best is, Pete & Gerry's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pete & Gerry's · Eggland's Best
