Pete & Gerry's vs Judy's Family Farm · Bay Area shelf head-to-head
Pete & Gerry's and Judy's Family Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Judy's Family Farm carries more Brand PowerJudy's Family Farm is in more Bay Area grocers
Pete & Gerry's
Judy's Family Farm
26
brand power
33
7
products
6
2
categories
1
5
grocers
17
74.1¢
price per item
71.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pete & Gerry's▭ Judy's Family Farm
Distribution · 30% of score21·71
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pete & Gerry's
only Judy's Family Farm
no top category Pete & Gerry's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pete & Gerry's · 3
only Judy's Family Farm · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pete & Gerry's · Judy's Family Farm
