Peter Lamas vs Innersense Organic Beauty · Bay Area shelf head-to-head
Peter Lamas and Innersense Organic Beauty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peter Lamas
no top category Innersense Organic Beauty doesn’t also play in.
only Innersense Organic Beauty
no top category Peter Lamas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Peter Lamas is, Innersense Organic Beauty is too.
no exclusive doors — everywhere Innersense Organic Beauty is, Peter Lamas is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peter Lamas · Innersense Organic Beauty