Peter Rabbit Organics vs Plum Organics · Bay Area shelf head-to-head
Peter Rabbit Organics and Plum Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Plum Organics carries more Brand PowerPlum Organics is in more Bay Area grocersPlum Organics fields the deeper lineupPeter Rabbit Organics sits further up the premium end
Peter Rabbit Organics
Plum Organics
28
brand power
48
5
products
24
2
categories
2
10
grocers
12
79.3¢
price per oz
68.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Peter Rabbit Organics▭ Plum Organics
Distribution · 30% of score42·50
P
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Peter Rabbit Organics
only Plum Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Peter Rabbit Organics · 3
only Plum Organics · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Peter Rabbit Organics · Plum Organics
