Petit Pot vs Zen · Bay Area shelf head-to-head
Petit Pot and Zen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Petit Pot carries more Brand PowerPetit Pot is in more Bay Area grocersPetit Pot fields the deeper lineup
Petit Pot
Zen
43
brand power
25
18
products
4
1
categories
2
16
grocers
10
81.6¢
price per oz
52.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Petit Pot▭ Zen
Distribution · 30% of score67·42
Z
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Petit Pot
no top category Zen doesn’t also play in.
only Zen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Petit Pot · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Petit Pot · Zen
