Pez vs Torie & Howard · Bay Area shelf head-to-head
Pez and Torie & Howard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Torie & Howard is in more Bay Area grocersPez sits further up the premium end
Pez
Torie & Howard
22
brand power
24
9
products
9
1
categories
1
3
subcategories
3
3
grocers
8
$9.28
price per oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pez▭ Torie & Howard
Distribution · 30% of score13·33
P
T
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pez
no top category Torie & Howard doesn’t also play in.
only Torie & Howard
no top category Pez doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pez · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pez · Torie & Howard