Pg Tips vs Harney & Sons · Bay Area shelf head-to-head
Pg Tips and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerPg Tips is in more Bay Area grocersHarney & Sons fields the deeper lineupHarney & Sons sits further up the premium end
Pg Tips
Harney & Sons
35
brand power
49
10
products
72
1
categories
2
1
subcategories
20
14
grocers
13
23.1¢
price per item
54.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pg Tips▭ Harney & Sons
Distribution · 30% of score58·54
P
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pg Tips
no top category Harney & Sons doesn’t also play in.
only Harney & Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pg Tips · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pg Tips · Harney & Sons
