Pg Tips vs Taylors Of Harrogate · Bay Area shelf head-to-head
Pg Tips and Taylors Of Harrogate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylors Of Harrogate carries more Brand PowerTaylors Of Harrogate is in more Bay Area grocersTaylors Of Harrogate fields the deeper lineup
Pg Tips
Taylors Of Harrogate
35
brand power
48
10
products
30
1
categories
2
1
subcategories
4
14
grocers
15
23.1¢
price per item
19.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pg Tips▭ Taylors Of Harrogate
Distribution · 30% of score58·63
P
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pg Tips
no top category Taylors Of Harrogate doesn’t also play in.
only Taylors Of Harrogate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pg Tips · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pg Tips · Taylors Of Harrogate
