Pg Tips vs Twinings · Bay Area shelf head-to-head
Pg Tips and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings carries more Brand PowerTwinings fields the deeper lineupTwinings sits further up the premium end
Pg Tips
Twinings
35
brand power
47
10
products
54
1
categories
1
1
subcategories
6
14
grocers
14
23.1¢
price per item
32.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pg Tips▭ Twinings
Distribution · 30% of score58·58
P
carried in 14 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pg Tips
no top category Twinings doesn’t also play in.
only Twinings
no top category Pg Tips doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pg Tips · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pg Tips · Twinings
