Philosopher Foods vs Big Spoon Roasters · Bay Area shelf head-to-head
Philosopher Foods and Big Spoon Roasters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Big Spoon Roasters carries more Brand PowerPhilosopher Foods is in more Bay Area grocersBig Spoon Roasters fields the deeper lineupPhilosopher Foods sits further up the premium end
Philosopher Foods
Big Spoon Roasters
24
brand power
32
12
products
21
1
categories
3
1
subcategories
7
7
grocers
6
$2.55
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Philosopher Foods▭ Big Spoon Roasters
Distribution · 30% of score29·25
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Philosopher Foods
no top category Big Spoon Roasters doesn’t also play in.
only Big Spoon Roasters
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Philosopher Foods · 4
only Big Spoon Roasters · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Philosopher Foods · Big Spoon Roasters
