Philz Coffee vs Roastco · Bay Area shelf head-to-head
Philz Coffee and Roastco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Philz Coffee carries more Brand PowerPhilz Coffee is in more Bay Area grocersPhilz Coffee fields the deeper lineup
Philz Coffee
Roastco
41
brand power
12
15
products
3
3
categories
1
5
subcategories
2
13
grocers
2
$20.20
avg price
$15.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Philz Coffee▭ Roastco
Distribution · 30% of score54·8
R
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Philz Coffee
only Roastco
no top category Philz Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Philz Coffee · Roastco