Philz Coffee vs Ruby's Roast Coffee · Bay Area shelf head-to-head
Philz Coffee and Ruby's Roast Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Philz Coffee carries more Brand PowerPhilz Coffee is in more Bay Area grocersPhilz Coffee fields the deeper lineupPhilz Coffee sits further up the premium end
Philz Coffee
Ruby's Roast Coffee
41
brand power
14
15
products
4
3
categories
1
5
subcategories
1
13
grocers
2
$1.76
price per oz
$1.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Philz Coffee▭ Ruby's Roast Coffee
Distribution · 30% of score54·8
R
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Philz Coffee
only Ruby's Roast Coffee
no top category Philz Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Philz Coffee · Ruby's Roast Coffee
