Phorm Energy vs Red Bull · Bay Area shelf head-to-head
Phorm Energy and Red Bull, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Bull carries more Brand PowerRed Bull is in more Bay Area grocersRed Bull fields the deeper lineupPhorm Energy sits further up the premium end
Phorm Energy
Red Bull
11
brand power
57
3
products
46
1
categories
1
1
grocers
14
$2.88
avg price
$7.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Phorm Energy▭ Red Bull
Distribution · 30% of score4·58
P
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Phorm Energy
no top category Red Bull doesn’t also play in.
only Red Bull
no top category Phorm Energy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Phorm Energy · 0
no exclusive doors — everywhere Phorm Energy is, Red Bull is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Phorm Energy · Red Bull