Pibb vs Something & Nothing · Bay Area shelf head-to-head
Pibb and Something & Nothing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Something & Nothing carries more Brand PowerSomething & Nothing is in more Bay Area grocersSomething & Nothing fields the deeper lineupPibb sits further up the premium end
Pibb
Something & Nothing
9
brand power
29
2
products
10
1
categories
2
2
subcategories
3
1
grocers
7
$6.99
avg price
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pibb▭ Something & Nothing
Distribution · 30% of score4·29
P
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pibb
no top category Something & Nothing doesn’t also play in.
only Something & Nothing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pibb · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pibb · Something & Nothing