Piedmontese vs Thomas Farms · Bay Area shelf head-to-head
Piedmontese and Thomas Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas Farms carries more Brand PowerThomas Farms is in more Bay Area grocersThomas Farms fields the deeper lineup
Piedmontese
Thomas Farms
14
brand power
53
2
products
7
1
categories
4
1
subcategories
5
2
grocers
3
$22.89
avg price
$21.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Piedmontese▭ Thomas Farms
Distribution · 30% of score8·13
P
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Piedmontese
no top category Thomas Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Piedmontese · 1
only Thomas Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Piedmontese · Thomas Farms