Pisqueya vs Secret Aardvark · Bay Area shelf head-to-head
Pisqueya and Secret Aardvark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Secret Aardvark is in more Bay Area grocersPisqueya fields the deeper lineupPisqueya sits further up the premium end
Pisqueya
Secret Aardvark
22
brand power
22
10
products
4
1
categories
2
1
subcategories
3
3
grocers
9
$2.39
price per fl oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pisqueya▭ Secret Aardvark
Distribution · 30% of score13·38
P
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pisqueya
no top category Secret Aardvark doesn’t also play in.
only Secret Aardvark
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pisqueya · 0
no exclusive doors — everywhere Pisqueya is, Secret Aardvark is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pisqueya · Secret Aardvark