Pizza Girl vs Carbone · Bay Area shelf head-to-head
Pizza Girl and Carbone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carbone carries more Brand PowerCarbone is in more Bay Area grocersCarbone fields the deeper lineup
Pizza Girl
Carbone
9
brand power
47
3
products
26
1
categories
1
1
subcategories
3
2
grocers
15
$10.66
avg price
$11.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pizza Girl▭ Carbone
Distribution · 30% of score8·63
P
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pizza Girl
no top category Carbone doesn’t also play in.
only Carbone
no top category Pizza Girl doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pizza Girl · 0
no exclusive doors — everywhere Pizza Girl is, Carbone is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pizza Girl · Carbone