Planet Oat vs Minor Figures · Bay Area shelf head-to-head
Planet Oat and Minor Figures, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minor Figures is in more Bay Area grocersPlanet Oat fields the deeper lineupMinor Figures sits further up the premium end
Planet Oat
Minor Figures
38
brand power
34
13
products
9
2
categories
2
7
grocers
14
10.7¢
price per fl oz
21.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Planet Oat▭ Minor Figures
Distribution · 30% of score29·58
M
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Planet Oat
only Minor Figures
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Planet Oat · 1
only Minor Figures · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Planet Oat · Minor Figures
