Planet Oat vs Willa's · Bay Area shelf head-to-head
Planet Oat and Willa's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Planet Oat carries more Brand PowerPlanet Oat is in more Bay Area grocersPlanet Oat fields the deeper lineupWilla's sits further up the premium end
Planet Oat
Willa's
38
brand power
24
13
products
5
2
categories
1
7
grocers
6
10.7¢
price per fl oz
33.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Planet Oat▭ Willa's
Distribution · 30% of score29·25
W
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Planet Oat
only Willa's
no top category Planet Oat doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Planet Oat · 3
only Willa's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Planet Oat · Willa's
