Planet Rice vs Nishiki · Bay Area shelf head-to-head
Planet Rice and Nishiki, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nishiki carries more Brand PowerNishiki is in more Bay Area grocersNishiki fields the deeper lineupPlanet Rice sits further up the premium end
Planet Rice
Nishiki
15
brand power
34
3
products
11
1
categories
3
1
subcategories
6
3
grocers
9
39.3¢
price per oz
18.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Planet Rice▭ Nishiki
Distribution · 30% of score13·38
P
N
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Planet Rice
no top category Nishiki doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Planet Rice · Nishiki
