Plantlife vs The Bathologist · Bay Area shelf head-to-head
Plantlife and The Bathologist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Plantlife carries more Brand PowerPlantlife fields the deeper lineupPlantlife sits further up the premium end
Plantlife
The Bathologist
38
brand power
12
26
products
2
5
categories
1
6
subcategories
1
1
grocers
1
$9.23
avg price
$26.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plantlife▭ The Bathologist
Distribution · 30% of score4·4
T
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Bathologist
no top category Plantlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Plantlife · 1
only The Bathologist · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plantlife · The Bathologist
