Plum Organics vs Happy Baby Organics · Bay Area shelf head-to-head
Plum Organics and Happy Baby Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Baby Organics carries more Brand PowerHappy Baby Organics is in more Bay Area grocersHappy Baby Organics fields the deeper lineupHappy Baby Organics sits further up the premium end
Plum Organics
Happy Baby Organics
48
brand power
57
24
products
39
2
categories
3
12
grocers
15
68.7¢
price per oz
$2.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plum Organics▭ Happy Baby Organics
Distribution · 30% of score50·63
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plum Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plum Organics · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plum Organics · Happy Baby Organics
