Plum Organics vs Happy Tot · Bay Area shelf head-to-head
Plum Organics and Happy Tot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Tot sits further up the premium end
Plum Organics
Happy Tot
48
brand power
44
24
products
23
2
categories
2
12
grocers
12
68.7¢
price per oz
80.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plum Organics▭ Happy Tot
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plum Organics
only Happy Tot
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plum Organics · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plum Organics · Happy Tot
