Plum Organics vs Pumpkin Tree · Bay Area shelf head-to-head
Plum Organics and Pumpkin Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pumpkin Tree carries more Brand PowerPumpkin Tree is in more Bay Area grocersPlum Organics fields the deeper lineupPumpkin Tree sits further up the premium end
Plum Organics
Pumpkin Tree
48
brand power
57
24
products
17
2
categories
2
12
grocers
17
68.7¢
price per oz
69.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Plum Organics▭ Pumpkin Tree
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plum Organics
only Pumpkin Tree
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Plum Organics · 1
only Pumpkin Tree · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Plum Organics · Pumpkin Tree
