Pocky vs Bahlsen · Bay Area shelf head-to-head
Pocky and Bahlsen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bahlsen is in more Bay Area grocersBahlsen sits further up the premium end
Pocky
Bahlsen
29
brand power
33
10
products
12
2
categories
2
3
subcategories
3
5
grocers
10
$1.66
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pocky▭ Bahlsen
Distribution · 30% of score21·42
P
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pocky
no top category Bahlsen doesn’t also play in.
only Bahlsen
no top category Pocky doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pocky · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pocky · Bahlsen