Pocky vs Effie's Homemade · Bay Area shelf head-to-head
Pocky and Effie's Homemade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Effie's Homemade carries more Brand PowerEffie's Homemade is in more Bay Area grocers
Pocky
Effie's Homemade
29
brand power
34
10
products
9
2
categories
2
3
subcategories
2
5
grocers
11
$1.66
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pocky▭ Effie's Homemade
Distribution · 30% of score21·46
P
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pocky
only Effie's Homemade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pocky · 2
only Effie's Homemade · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pocky · Effie's Homemade