Point Reyes Farmstead Cheese Company vs Velveeta · Bay Area shelf head-to-head
Point Reyes Farmstead Cheese Company and Velveeta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Point Reyes Farmstead Cheese Company is in more Bay Area grocersPoint Reyes Farmstead Cheese Company fields the deeper lineupPoint Reyes Farmstead Cheese Company sits further up the premium end
Point Reyes Farmstead Cheese Company
Velveeta
46
brand power
44
20
products
13
1
categories
3
4
subcategories
3
16
grocers
8
$1.84
price per oz
53.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Point Reyes Farmstead Cheese Company▭ Velveeta
Distribution · 30% of score67·33
V
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Point Reyes Farmstead Cheese Company
no top category Velveeta doesn’t also play in.
only Velveeta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Point Reyes Farmstead Cheese Company · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Point Reyes Farmstead Cheese Company · Velveeta