Polar vs Lacroix · Bay Area shelf head-to-head
Polar and Lacroix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineup
Polar
Lacroix
31
brand power
63
23
products
78
2
categories
1
8
grocers
18
7.4¢
price per fl oz
7.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Polar▭ Lacroix
Distribution · 30% of score33·75
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Polar
only Lacroix
no top category Polar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Polar · 0
no exclusive doors — everywhere Polar is, Lacroix is too.
only Lacroix · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Polar · Lacroix
