Polly-o vs Belfiore Cheese · Bay Area shelf head-to-head
Polly-o and Belfiore Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belfiore Cheese carries more Brand PowerBelfiore Cheese is in more Bay Area grocersBelfiore Cheese fields the deeper lineup
Polly-o
Belfiore Cheese
12
brand power
41
3
products
16
1
categories
1
3
subcategories
5
2
grocers
17
$12.07
avg price
$8.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Polly-o▭ Belfiore Cheese
Distribution · 30% of score8·71
P
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Polly-o
no top category Belfiore Cheese doesn’t also play in.
only Belfiore Cheese
no top category Polly-o doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Polly-o · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Polly-o · Belfiore Cheese