Pop Daddy Pretzels vs Snyder's Of Hanover · Bay Area shelf head-to-head
Pop Daddy Pretzels and Snyder's Of Hanover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snyder's Of Hanover carries more Brand PowerSnyder's Of Hanover is in more Bay Area grocersSnyder's Of Hanover fields the deeper lineupPop Daddy Pretzels sits further up the premium end
Pop Daddy Pretzels
Snyder's Of Hanover
38
brand power
48
9
products
24
1
categories
2
10
grocers
12
73.2¢
price per oz
49.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pop Daddy Pretzels▭ Snyder's Of Hanover
Distribution · 30% of score42·50
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop Daddy Pretzels
no top category Snyder's Of Hanover doesn’t also play in.
only Snyder's Of Hanover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pop Daddy Pretzels · 6
only Snyder's Of Hanover · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pop Daddy Pretzels · Snyder's Of Hanover
