Pop Daddy Pretzels vs Unique Snacks · Bay Area shelf head-to-head
Pop Daddy Pretzels and Unique Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unique Snacks is in more Bay Area grocers
Pop Daddy Pretzels
Unique Snacks
38
brand power
39
9
products
8
1
categories
2
10
grocers
14
73.2¢
price per oz
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pop Daddy Pretzels▭ Unique Snacks
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop Daddy Pretzels
no top category Unique Snacks doesn’t also play in.
only Unique Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pop Daddy Pretzels · 1
only Unique Snacks · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pop Daddy Pretzels · Unique Snacks
