Poppi vs Popwell · Bay Area shelf head-to-head
Poppi and Popwell, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
Poppi
Popwell
60
brand power
11
54
products
3
2
categories
1
3
subcategories
1
19
grocers
1
24.3¢
price per fl oz
16.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poppi▭ Popwell
Distribution · 30% of score79·4
P
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poppi
only Popwell
no top category Poppi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poppi · Popwell
