Poppi vs Rough Day · Bay Area shelf head-to-head
Poppi and Rough Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
Poppi
Rough Day
60
brand power
11
54
products
3
2
categories
1
19
grocers
1
$5.61
avg price
$12.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poppi▭ Rough Day
Distribution · 30% of score79·4
R
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poppi
only Rough Day
no top category Poppi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poppi · Rough Day