Poppi vs Suja · Bay Area shelf head-to-head
Poppi and Suja, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
Poppi
Suja
60
brand power
9
54
products
2
2
categories
1
19
grocers
1
$5.61
avg price
$2.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poppi▭ Suja
Distribution · 30% of score79·4
S
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poppi
only Suja
no top category Poppi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poppi · Suja