Poppi vs Sunsip · Bay Area shelf head-to-head
Poppi and Sunsip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineupSunsip sits further up the premium end
Poppi
Sunsip
60
brand power
12
54
products
4
2
categories
1
3
subcategories
1
19
grocers
5
24.3¢
price per fl oz
30.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poppi▭ Sunsip
Distribution · 30% of score79·21
S
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poppi
only Sunsip
no top category Poppi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poppi · Sunsip
