Poppi vs Turveda · Bay Area shelf head-to-head
Poppi and Turveda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineupTurveda sits further up the premium end
Poppi
Turveda
60
brand power
9
54
products
2
2
categories
1
3
subcategories
1
19
grocers
1
$5.61
avg price
$4.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poppi▭ Turveda
Distribution · 30% of score79·4
T
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poppi
only Turveda
no top category Poppi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poppi · Turveda
