Poppi vs Urban Chestnut · Bay Area shelf head-to-head
Poppi and Urban Chestnut, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
Poppi
Urban Chestnut
60
brand power
11
54
products
3
2
categories
1
19
grocers
1
$5.61
avg price
-
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Poppi▭ Urban Chestnut
Distribution · 30% of score79·4
U
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Poppi
only Urban Chestnut
no top category Poppi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Poppi · Urban Chestnut