Popsicle vs Outshine · Bay Area shelf head-to-head
Popsicle and Outshine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Outshine carries more Brand PowerOutshine is in more Bay Area grocersOutshine fields the deeper lineupOutshine sits further up the premium end
Popsicle
Outshine
39
brand power
47
13
products
24
1
categories
2
9
grocers
11
55.1¢
price per item
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popsicle▭ Outshine
Distribution · 30% of score38·46
P
O
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score66·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popsicle
no top category Outshine doesn’t also play in.
only Outshine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popsicle · 1
only Outshine · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popsicle · Outshine
